When in 1971 Malcolm McLaren and his partner Vivienne Westwood opened the store « Let It Rock » at 430 Chelsea’s King’s Road, could not imagine that years later would end up becoming the nerve center of the explosion of London Punk.
Creepers, drapes and all kinds of 50’s accessories was what one could find there initially, delighting all Teddy Boy and Teddy Girl worth their salt. In the words of McLaren himself, « The going of Teddy Boy was like being a peacock and highlighting. »
Due to the Rock’n’Roll Revival and the resurgence of the Teddy Boy style of that time, Vivienne and Malcolm lived prosperous days in that place.
After a brief period of transformation as « Too Fast To Live, Too Young Too Die », the store was renamed « Sex » and as expected to be fashionable designers, took a new direction by incorporating fetish clothes leather and latex. They found it fun and exciting for King’s Road because for them it was just as shameless as the Rockers and Teds clothes, but it was something innovative.
This attracted a young Johnny Lydon (known as Johnny Rotten) and other young people who would end up forming a band called Sex Pistols … and McLaren would become world famous by becoming their manager, while self-promoting the business!
That shocking crossroads of trends that mixed the Teddy Boy stock with that new Punk current caused anger among the Teds. But this friends, it’s another story …